I was invited to try out Max Factor’s new and limited edition makeup collection that was just launched in the U.S. For those who are unfamiliar with this brand, Max Factor is an iconic cosmetics brand that was founded over 100 hundred years ago and was once available in the U.S. before its parent company, Procter & Gamble, discontinued the brand in the U.S. back in 2010 — Max Factor is currently available only overseas.
With this U.S. comeback, the capsule collection, curated by renowned makeup artist and Max Factor’s creative design director, Pat McGrath, includes all of the essentials to create the prefect cat-eye, consisting of an eyeliner, mascara, and two nude lip colors to finish off the look.
The two Colour Elixir Lipsticks come in a simple, yet stunning gold packaging, in the shades Simply Nude (nude pink) and Maroon Dust (warm nude with an orange undertone). When I first saw the packaging of these lipsticks, I couldn’t help noticing how closely they resembled my CoverGirl lipsticks. After some digging on the internet, I discovered that both, Max Factor and CoverGirl, are owned by the same company, Procter & Gamble, hence, the similarities in the lipsticks’ presentation, as well as formulation and even scent.
Here’s a comparison of one of the Max Factor lipsticks next to a CoverGirl lipstick — they’re pretty much identical.
These Max Factor lipsticks contain emollients, conditioners, and antioxidants like vitamin E to deliver a moisturizing payoff that helps soothe and hydrate lips. Both lip colors contain no shimmers and have an ultra creamy texture that glides on effortlessly to give full color coverage with a high-shine finish. They feel incredibly soft and lightweight, and provides plenty of moisture to keep my lips well-hydrated. These colors lasted about four hours on me before gradually fading away and was a pleasure to wear. I absolutely love the formulation of these lipsticks and think that these two nude colors are just stunning!
The Velvet Black Masterpiece Precision Liquid Eyeliner is said to have an intense black, velvet formula that glides on smoothly and dries quickly with a paddle-shaped tip that draws both a dramatic thick line and an elegant thin line.
While the paddle-shaped tip applicator is unique, it was a bit difficult to use at first and needed some getting used to. I had to be extra careful when drawing my wing to ensure that the result was clean and precise since the applicator is so bulky. Also, I feel that after the first application, the product mainly disperses onto the flat surfaces of the applicator and not enough on the tip to give a smooth application; I had to constantly layer on my wing on the other eye because the tip of the applicator didn’t hold enough product.
I, personally, prefer my felt-tip applicators over this one since the felt-tip is easier to apply and allows for more control and precision.
As for the formulation of this eyeliner, it was just okay. I wish there was consistency with the pigmentation and color payoff; when I first applied the eyeliner on my right eye, the color came out very dark, but when I applied it afterwards on my left eye, the eyeliner lost its initial bold intensity and required building up for more darkness. What I do like about this eyeliner, however, is that it doesn’t smudge even when I wore the eyeliner on my bare eyes with oily lids and all, it didn’t transfer or budge, which was great. The coloration didn’t hold up very long though and started slowly fading after just a few hours.
The Velvet Black Masterpiece Max Mascara promises to create bold, thick lashes with up to four times the natural bare-lash volume.
When it comes to mascaras, they’re either a hit or miss for me, and I ended up really liking this mascara. The wand applicator is slender and compact, so it allows for me to easily apply the product onto my lashes, which is a huge plus in my book since I strongly dislike bulky mascara wands because they’re always so difficult to use on my tiny lashes.
I was pleasantly surprised at how well the formula worked as well — any formula that lengthens and give my lashes volume is a winner! This mascara did a wonderful job at separating my lashes and gave them a noticeably longer looking appearance with subtle volume for a very natural finish.
I didn’t want to do a simple cat-eye with these products because that’s just boring, so I went with an artsy look using gold and black, inspired the products’ packaging.
Here’s the tutorial on how to achieve this gold smokey eye:
Step 1: Once the eyes are primed, take a fluffy blending brush and sweep a shimmery gold eyeshadow onto the outer V.
Step 2: Using the same brush, apply the gold eyeshadow onto the inner corner of the eye; leave the center of the lid bare.
Step 3: Take a small tapered blending brush to blend a matte black eyeshadow along the upper lash line and diffuse the color upwards onto the center of the lid; make sure to not extend the color up too far.
Step 4: Smoke out the lower lash line with the matte black eyeshadow and a pencil brush.
Step 5: Go back to the fluffy blending brush and gold eyeshadow, and blend the gold color onto the outer lower lash line, then gently dust the eyeshadow downwards onto the cheekbone.
Step 6: Draw an intense wing on the upper lash line, using a black eyeliner (Velvet Black Masterpiece Precision Liquid Eyeliner).
Step 7: Coat the top and bottom lashes with a black mascara (Velvet Black Masterpiece Max Mascara) to prep the lashes for false eyelashes.
Step 8: Pat a gold glitter onto the inner corner of the eye and on the outer lower lash line where the shimmery gold eyeshadow was place for a sparkly effect; then, apply on a pair of voluminous false eyelashes to complete the look.
On my lips, I wore the beautiful Maroon Dust Colour Elixir Lipstick.
Here is the completed makeup look:
The new Max Factor collection is available for purchase at drugstores nationwide.
(Products were sent for consideration. The opinions expressed in this post were completely genuine.)