Estee Lauder Pure Color Love Lipstick Collection (All 30 Shades) Review & Swatches

It’s not every day that I receive a beautiful metallic box filled with luxurious gold lipsticks from the one and only Estee Lauder. I’m still in shock over this PR package! I don’t even know where to begin or how to articulate my emotions and gratitude towards the Estee Lauder team for sending me such an incredible and generous gift — I’m so speechless and beyond thankful! A million thank you to Margaret and Estee Lauder for making me feel like the luckiest girl in the world! ❤

My jaw dropped upon opening the package to see all thirty stunning Pure Color Love lipsticks meticulously placed in the gold box to reveal a collection that’s not only luxe and chic, but one that contains an incredible array of hues from nudes to brights to cater to everyone’s preferences.

The Pure Color Love Lipstick Collection ($22.00 each) is undeniably aesthetically pleasing with the exquisite gold and clear acrylic packaging that looks and feels luxurious, but it also contains a mixture of finishes like matte, creme, shimmer, and metallic that can worn alone or mixed with one another to create a custom finish.

In this lipstick collection, there are thirteen mattes, nine cremes, five shimmers, and three metallics.

The matte colors have a consistent formulation throughout all of the shades with every color feeling velvety and containing very little shine to give a true matte finish. They apply on smoothly and evenly without tugging on the lips, and are pack with pigment to provide a rich and vibrant color payoff that’s full coverage. I didn’t find any of these colors to be uncomfortable or overly drying — they were enjoyable to wear and are my favorite group of colors as they had the most grip and were extremely long wearing compared to the other three finishes.

There was some variations with the creme colors; while all of the colors have a luscious high-gloss finish and are incredibly hydrating, some shades had a more slippery texture than others, so they didn’t adhere to the lips very well and tend to slide around a lot (i.e. Crazy Beautiful and Pret-A-Party). Although these colors are super comfortable to wear, they wore off after just a couple of hours because of the slick consistency.

Majority of the shimmery shades have ultra fine shimmers that aren’t detectable once the colors have been applied on; the only exception is Flash Chill, which contains beautiful specks of gold and lavender. All five shades have a high-shine finish and are very moisturizing, and only gave me two to three hours of wear.

The three metallic colors are insanely beautiful, glittery, and unique. I love that this collection contains this fun little trio — these colors can be worn on their own for a semi-sheer colored base with intense sparkles or layered with any of the other shades for a customized effect; they pair amazingly well with the matte shades.

It wouldn’t be a review without some swatches, so get ready because I went all out and did all thirty lip colors! This was my biggest swatch session yet and I had so much fun trying on all of these lipsticks! I’ll share with you some of my favorite shades at the end of the blog post.

To make swatching easier, I broke the lipsticks up by their color family, into five groups with six lipsticks in each: nudes, pinks and corals, reds and oranges, berries and burgundies, and fuchsias and purples.

The nude shades include:

Blase Buff is a matte pinky nude.

Raw Sugar is a matte nude apricot.

Strapless is a berry pink with a creme finish.

Naked City is a nude caramel with a creme finish.

Proven Innocent is a matte light pink.

Crazy Beautiful is a mauve pink with a creme finish.

The pink and coral shades include:

Naughty-Nice is a bright hot pink with a matte finish.

Pret-A-Party is a cool medium pink with a creme finish.

Radical Chic is a rosy pink with a creamy texture and high-shine finish.

Sky High is a vibrant dolly pink with ultra fine shimmers and a silvery sheen.

Wild Poppy is a darkened coral pink with a creme finish.

Sly Wink is an opulent peachy coral with subtle silver shimmers.

The red and orange shades include:

Shock & Awe is a matte strawberry red.

Haute & Cold is a pinkish red with a cool undertone and fine silver shimmers.

Hot Streak is a dark orange red with a matte finish.

Bar Red is a matte bright red with a warm undertone.

Hot Rumor is a vibrant orange with a creme finish.

Flash Chill is a semi-sheer red with gold and lavender sparkles.

The berry and burgundy shades include:

Rose Xcess is a brownish burgundy red with a matte finish.

Juiced Up is a matte darkened berry.

Burning Love is a warm red with a matte finish.

Love Object is a cool-toned berry purple with a matte finish.

Orchid Infinity is a warm dark plum with a creme finish.

Ripped Raisin is a light berry with specks of lavender.

The fuchsia and purple shades include:

Rebel Glam is a matte vibrant fuchsia.

Hi-Voltage is a darkened cool-toned fuchsia with a high-gloss finish.

Pocket Venus is a semi-sheer cherry brown with copper glitters.

Nova Noir is a semi-sheer eggplant purple with lavender glitters.

Up Beet has microscopic blue shimmers that disintegrate upon application to give a matte finish.

Moon Rock is a semi-sheer dark brown with intense teal glitters.

Here are some of my favorite colors:

I’m wearing Blase Buff.

I’m wearing Naked City.

I’m wearing Wild Poppy.

I’m wearing Hot Rumor.

I’m wearing Juiced Up with Pocket Venus on top.

I know these lip colors will be highly sought after, so I wanted to provide in-depth descriptions and swatches of all the colors for anyone who needs it. I really hope you found this post and these images helpful. Let me know which colors were your favorite in the comment section down below! 🙂

The Pure Color Love lipsticks are available exclusively at Ulta.Com.

Thank you so much for reading!

♡

-LJ

(I was gifted this collection from Estee Lauder. The opinions expressed in this post were 100% my own. Links are affiliated.)