Urban Decay x Game Of Thrones Makeup Collection Review, Swatches + Fire & Ice Makeup Looks

Urban Decay x Game Of Thrones Makeup Collection

When two worlds collide . . . the result is an epic beauty collaboration from one of my favorite brands and the TV show that ruined television for me (one, that I binge watched — twice!). Urban Decay dropped the news of the upcoming collection last month and had the whole beauty community dying with excitement. I know I wasn’t the only one who was waiting anxiously for the sneak peeks and reveal.

I’m beyond thrilled to give you a first look at the new and limited edition Urban Decay x Game Of Thrones Collection that’s going to launch later this month. The lineup consists of an eyeshadow palette, highlight palette, lip colors, eyeliners, and brushes.

Before I dive into the review, let’s take a moment to appreciate this swoon-worthy PR package (thank you, UD!). This presentation is just insanely stunning — WOW! ❤️

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Check out my Fire & Ice makeup looks at the end of this post!

Urban Decay x Game Of Thrones Makeup Collection

The Game Of Thrones Eyeshadow Palette ($65.00 for 16 x 0.85 g / 4 x 1.42 g) has a book-like construction with a full-sized mirror on the inner left side and a stunning 3D pop-up design of the Iron Throne on the right. There’s a pull-out compartment (completely removable for easy application) on the bottom of the palette that holds twenty eyeshadow colors in a variety of neutrals and brights with various finishes like matte, shimmer, and metallic.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Even though the packaging is big and bulky, and will be tricky to store in my makeup drawer, this palette is, nonetheless, absolutely beautiful! It’s a visual masterpiece that perfectly represents Game Of Thrones and I appreciate the amount of work that was put into creating this cool palette. Aesthetic = A+.

The twenty eyeshadows are divided into four sections with five shades in each; they represent the White Walkers, House Stark, House Lannister, and House Targaryen.

Urban Decay x Game Of Thrones Makeup Collection

There are only three matte colors out of the twenty shades in this palette; however, the jet black can be consider as being matte since it has a dry texture and the sparkles infused into the powder disintegrate upon application, giving a barely noticeable glimmer effect. The shimmer and metallic shades are highly pigmented, and they swatched and applied beautifully. All four of the large transformer shades on the right side of the palette felt creamy and luxuriously soft to the touch, but the formulation wasn’t consistent with this group of colors; one color gave a smooth and even finish (King’s Landing), while the other three shades (Hardhome, Winterfell, Bay Of Dragons) had a chunkier consistency that required a wet application to help with adhesion and vibrancy. These transforming shades can be mixed with any of the other colors in the palette to amp up the base underneath and create endless color combinations for a unique effect.

Performance wise, I found these eyeshadows very easy to work with and a joy to wear. I’ve never been disappointed with UD’s eyeshadow formulas and true to my expectations, these colors didn’t disappoint. All of the shades that I’ve worn so far blended seamlessly with one another and adhere wonderfully with no patchiness or unevenness; longevity was also great as the colors lasted well during the hours that I wore them with no creasing or fading. I did experience major fall-out with the black eyeshadow, but that’s expected when working with any kind of black color; no other shade had this issue.

While the color selection is pretty and the shimmer shades are undoubtedly mesmerizing to look at, it would have been nice to see a few more matte inclusions. A matte blue (for the chilling eyes of the undead) would have been an awesome addition to the White Walkers section and some sort of “fire” shade to represent the fire-breathing dragons would have fit nicely with the House Targaryen theme.

Overall, this is a gorgeous palette and although it lacks a few matte shades, there’s still a wonderful variety of colors to create numerous eye looks. Beautiful packaging, high-performing formula, and pigment-loaded colors make this palette a must-buy, especially if you’re a GOT fan.


Here are swatches of the eyeshadows:

(First Color Story | White Walkers)

  • Take The Black – jet black with silver glitters
  • White Walker – shimmery iridescent light blue
  • Frozen North – shimmery dark teal
  • Free Folk – metallic silver
  • Hardhome – sparkly white (transformer shade)
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

(Second Color Story | House Stark)

  • Nymeria – matte warm brown
  • Winter Is Here – shimmery dark brown
  • Weirwood Leaves – satin deep plum
  • The Sight – shimmery emerald green
  • Winterfell – metallic antique gold (transformer shade)
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

(Third Color Story | House Lannister)

  • Red Keep – shimmery warm copper
  • Casterly Rock – shimmery dark bronze
  • House Lannister – matte peach
  • Lannister Red – matte burgundy
  • King’s Landing – shimmery pale gold (transformer shade)
Urban Decay x Game Of Thrones Makeup Collection

Urban Decay x Game Of Thrones Makeup Collection

(Fourth Color Story | House Targaryen)

  • Stormborn – metallic purple with iridescent shimmers
  • House Targaryen – shimmery soft golden tan
  • Dothraki – metallic bright gold
  • Bend The Knee – metallic lilac with blue shift
  • Bay Of Dragons – sparkling pink (transformer shade)
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

There are four new 24/7 Glide-On Eye Pencil ($22.00 each for 1.2 g) shades in this collection: Winterfell Snow (iridescent white with blue shift), Lannister Gold (metallic light gold), Dragon Smoke (black with teal and fuchsia glitters), and The Night King (shimmery dark teal).

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Perfection is the only word that I can think of because these eyeliners are so freakin’ good! I’ve raved about UD’s eye pencils before and if you’ve never tried them, then you’re seriously missing out on so much awesomeness! These eyeliners are packed with pigment and feel incredibly soft and creamy; they glide smoothly onto the eyes and set within a few seconds to give a waterproof and budge-proof finish that lasts all day.

These new limited edition colors are all gorgeous, but if you could buy only one, I highly recommend getting Winterfell Snow. It’s iridescent magic in the form of an eyeliner and I’m obsessed! You can’t see the true beauty of these colors in my swatch photos — trust me, they’re so much prettier in person.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Armed and ready — these two sword inspired eye brushes are unique and stunning with the handles of each brush decked out with exquisite detailing. They’re both crafted with uber soft, cruelty-free synthetic fibers and are smaller in size compared to my other eyeshadow brushes. I find the quality of these brushes to be very nice — they feel soft against the skin and perform well with no shedding, so I have no complaints here. The only slight issue that I do have is the price; $28 for a small eyeshadow brush is quite expensive, in my opinion, but then again, I do understand that the price reflects the quality, craftsmanship, and intricate design.

Urban Decay x Game Of Thrones Makeup Collection

The Longclaw Eyeshadow Brush ($28.00) was crafted under the inspiration of Jon Snow’s Valyrian steel sword and features a large dome shape that’s great for packing or blending eyeshadow.

The Arya Stark’s Needle Eyeshadow Brush ($28.00) has a versatile flat tip that can be used to apply eyeshadow and for meticulous blending; it’s also great for precise lip color application.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

The Mother Of Dragons Highlight Palette ($36.00 for 3 x 3.97 g) was inspired by Daenerys’ three dragons and includes three new shimmer shades in Drogon (frosted cool pink), Viserion (soft yellow gold), and Rhaegal (warm copper).

These highlight powders are so pretty! I’m obsessed with the dragon scale packaging and the egg imprint on the actual powders is just too cute! These highlighters are very creamy, lightweight, and super pigmented. They blend seamlessly, are long wearing, and can be worn individually or mixed together to create a custom finish.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

The Dragon’s Blood Lip & Cheek Tint ($26.00 for 12.6 g) is a liquid skin enhancer that has a sheer, build-able red color payoff that is said to give a “perfect see-through flush”. It does indeed look like “blood” in the bottle and does live up to its claim, providing a very pretty and natural rosy flush to the lips and cheeks. Application on the lips lasted only three hours on me before the tint completely faded away (with eating and drinking); however, it performed much better on the cheeks, giving more than six hours of wear.

This product can be worn on bare skin or over makeup and even on top of powder — just be cautious if you do decide to apply it over powder as too much blending can disrupt the base makeup underneath. Personally, I like to wear this on my lazy makeup days when I opt for minimal makeup and want something quick and easy to boost my natural complexion. This does the job wonderfully — I can apply it, then forget about it for the rest of the day and I really love that.

In addition, be very careful when the bottle is open because spillage can easily occur, so make sure to close the cap immediately after usage. Learn from my mistake — I spilled and wasted a good amount of product due to my carelessness (so sad!).

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

How To Apply: Use the dropper applicator to remove an extremely small amount of the liquid tint from the bottle, then “dot” the product directly onto the lips and cheeks. Blend the product onto the skin using fingertips and continue to build up the coloration by adding another layer or two until the desired payoff is achieved.

Urban Decay x Game Of Thrones Makeup Collection

The four limited edition Vice Lipsticks ($19.00 each for 3.4 g) range from a peachy nude to vampy burgundy. Each lipstick is house in a special Game Of Thrones packaging that makes them all the more beautiful and collectible.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Sansa Stark is a warm peachy nude with a sheer finish; it’s ultra hydrating and lightweight, but the slippery texture makes the color fade quickly and requires reapplication after about two hours.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Cersei Lannister is a warm metallic bronze; it contains very fine shimmers that doesn’t feel gritty and has a build-able coverage.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

Daenerys Targaryen is a fiery bright red with fine shimmers; it’s richly pigmented, has full coverage, and is long lasting (my favorite lip shade from this collection).

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

White Walker is a satin burgundy wine; it goes on smoothly with some slight unevenness and gives a beautiful residual red stain.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

I thought it would be so fun to create two makeup looks based on the concept of Fire and Ice.

The first look is Fire, which features a matte brown half cut-crease that’s accented with shimmery purple, blue, gold, and pink hues.

I used the following shades from the eyeshadow palette:

  • Nymeria – Crease / Lower Lash Line
  • Lannister Red – Crease / Lower Lash Line
  • House Lannister – Inner Crease / Lower Lash Line
  • Stormborn – Outer Crease / Outer Lid
  • Bend The Knee – Center Lid
  • Dothraki – Inner Lid
  • King’s Landing – Brow Bone
  • Bay Of Dragons – Tear Duct / Inner Lower Lash Line

I lined my upper waterline with the Dragon Smoke 24/7 Glide-On Eye Pencil, then used the Lannister Gold pencil to line my lower waterline. On my cheeks, I had on the Dragon’s Blood Lip & Cheek Tint and mixed the shades Viserion and Rhaegal from the Mother Of Dragons Highlight Palette to highlight my face. For lips, I began by outlining with the Daenerys Targaryen Vice Lipstick, then applied the shade Cersei Lannister to the center and patted the Dothraki eyeshadow from the palette onto the center area to create a fun and unique ombre effect; for a glossy finish, I applied a clear gloss on top.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

For this cool-toned makeup look, I wanted Ice Princess vibes, so I opted for very dramatic and smokey cut-crease eyes with crystal accents, completed with rich burgundy ombre lips.

I used only four colors from the White Walkers section in the eyeshadow palette:

  • Take The Black – Crease / Outer Lid / Outer Lower Lash Line
  • Frozen North – Crease / Center Lid / Lower Lash Line
  • White Walker – Crease / Brow Bone / Lower Lash Line
  • Hardhome – Inner Lid / Tear Duct

I also applied the Winterfell Snow 24/7 Glide-On Eye Pencil onto the cut-crease space and on my lower waterline. I highlighted my face with the Drogon shade from the Mother Of Dragons Highlight Palette and finished off the look with the beautiful White Walker Vice Lipstick.

Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection
Urban Decay x Game Of Thrones Makeup Collection

The new Urban Decay x Game Of Thrones Collection will be available online at Sephora.Com and Ulta.Com on 4/29 and in stores on 5/2 (US).

Are you a fan of GOT and what do you think about this collaboration? Let me know in the comments section down below if you’re going to pick up anything up from this collection — I’d love to hear what you think! 🙂

As always, thank you so much for stopping by and I hope this review was helpful!

-LJ

(I received these products complimentary of Urban Decay. The opinions expressed in this post were 100% my own. Links are affiliated.)

2 Replies to “Urban Decay x Game Of Thrones Makeup Collection Review, Swatches + Fire & Ice Makeup Looks”

  1. Amazing comprehensive review with excellent swatches! Just picked up Dragon Smoke and can’t wait to try it. Love the looks you created too!! Thanks!
    xx Jess | MidnightWink.com

    1. Hi Jess!

      Thank you so much for stopping by and for your super kind words! You’re so sweet! I hope you enjoy your new eyeliner — I’m sure you’ll love it! 🙂

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